Video advertising: how to be effective in 2026?

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How to create an effective video ad in 2025?

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16.05.2025

Summary

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Video advertising: a marketing trend you can't afford to miss

Video advertising is booming across all digital channels. It grabs attention within the first 10 seconds.

In France, the video ad market grew by 14% in the first half of 2024.

👉 Source: 32nd e-advertising observatory

Why this boom in video advertising?

- Video accounts for 1.2 billion euros in H1 2024
- It makes up 25% of the digital advertising market
- It generates more than half of the revenue in Display and Social

Why does video advertising work so well?

Thanks to the Digimind 2023+2024 Trends study, we have a better understanding of the success of video ads.

- 41% of French people say that video grabs their attention more
- Among 15-24 year olds, this figure rises to 59%

The keys to successful video advertising

- Short formats, optimized for mobile
- A strong ability to quickly evoke emotion
- Higher engagement than other formats

Which video advertising formats should you prioritize?

Short-form videos dominate on social media

Among the most popular:

- Instagram Reels
- YouTube Shorts
- TikTok
- LinkedIn Video, with its new dedicated tab launched in 2024

📲 These vertical videos are often highlighted in carousels and favored by algorithms.

Why invest in short-form vertical video?

- Tailored for mobile usage
- Quick to produce (with or without a budget)
- Highly effective for completion and click-through rates

🎯 Whether you have limited or significant resources, you can succeed with your video advertising by focusing on creativity.

How do you create a great video ad?

Here are the best practices to follow:

- Capture attention within the first 3 seconds
- Optimize for mobile (vertical format, subtitles)
- Create a clear and rhythmic narrative
- Include a direct call-to-action at the end

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