Klox, the story behind the story

Key milestones in Klox's development

📍 2017 : Klox is founded by Guillaume Boissel, Corentin Cadet, and Pascal Maillet.

An ambition : combining our strengths to serve the entertainment industry and support them with their marketing challenges:

- Guillaume’s expertise in music and marketing,
- Pascal’s expertise in sports and events,
- Corentin’s expertise in marketing and advertising trading.

We have had the opportunity to work with over 800 advertisers in the entertainment world and have gradually expanded into all entertainment verticals: Sports, Music, Live Events, Cinema, and Publishing.

📍 2019: Expansion to non-entertainment brands and development of Klox tech

After building significant experience with entertainment industry players, we realized our expertise was also highly relevant to brands:

- Targeting these entertainment audiences
- Lifestyle brands deeply connected to these worlds

We therefore expanded our expertise to support these brands with their marketing challenges, leveraging our strong entertainment DNA.

But that’s not all! To ensure our independence and freedom, Klox is growing through bootstrapping (without external funding) with technology as a key driver for growth, allowing us to:

- Improve the customer experience with modern tools that make our clients' lives easier,
- Automate internal tasks to focus our teams' time on what matters most to us and our clients: strategy and creativity

Then a little virus named COVID arrived 🦠

📍 2020 : Klox culture & opening to brands across all sectors

COVID had a positive impact on Klox. From a business perspective, the near-total shutdown of the entertainment sector (heavily tied to live events) pushed us to develop three business pillars that are key today:

- The launch of our Gaming & E-sports division,
- Opening up to brands across all sectors, particularly those looking for an extra creative edge in their media strategy,
- Winning our first tenders for major Corporate & Entertainment budgets, which validated and marked our team's growth.

We also took advantage of this period to put the Klox culture and the values we hold dear into writing:

- Ambition
- Humility
- Freedom

📍2022 : Diversification of the Klox offering

We were fortunate that, as the COVID pandemic ended, our traditional industries bounced back and have since complemented the new activities we launched. Klox has become a marketing agency that serves all types of players, with a strong, highly creative Entertainment DNA and a start-up model in both ambition and culture.

Our clients often asked us about our scope beyond paid media, and we had to set priorities. That is why the time came to expand our service catalog to help our clients more broadly; we worked hard to round out our expertise and launch the following services to become a true marketing partner:

• Klox media agency: amplify your communications with targeting and at scale
• Klox consulting: design your most creative strategies
• Klox creative agency: conceive and create your content
• Klox academy: train your teams on the marketing challenges of today and tomorrow
• Klox software: digitize your marketing tools

2023 : More to come … 🙌