Klox: a startup-model agency, why?

Our observations are manifold, but they can be summed up in one sentence: the world has changed! 🗺

1. The advertising market is in constant flux, especially since the advent of digital. After years of traditional channel development, things accelerated with the rise of Web 2.0 and social media (TikTok was only created in 2016 and exploded in 2020 during COVID!), from major platforms to newcomers like BeReal or Kick, and now the Web3 ecosystem.

2. User habits are fragmented between younger generations and others, requiring ever-greater adaptation: Facebook is the preferred network for Gen Y and older (83% vs 38% for 18-24 year olds), Instagram and Twitter for Gen Y, and Snapchat for Gen Z (ahead of TikTok!)

3. Campaigns must be natively designed for each social network and its specific audience because usage patterns vary by platform and media depending on the audience (notably the explosion of social media search among younger generations, in contrast to older ones who remain loyal to Google).

4. Digital and technology beyond our clients' consumer habits, represent a tremendous opportunity for agencies to transform our roles and focus on the value you expect. Gone are the hours spent on reporting; by focusing on insight analysis, many tasks can be automated, and communication between agencies and their clients can be reimagined in the era of new communication tools and No-Code.

Why does Klox believe the start-up model provides an advantage to our clients?

1. Agility and flexibility Our agile business model allows us to be responsive to new trends and offer these opportunities to our clients very quickly (for example, we launched the first TikTok and XBOX campaigns in Programmatic Paid Media).

2. Innovation : at Klox, we strongly encourage experimentation and creativity under the mantra “you have to be in it to win it”. We bring this highly creative and iterative approach to our clients with a pedagogical style that ranges from education (Innovation Lab) to campaign execution.

3. Culture : our culture is our strength! Focused on freedom, autonomy, and team accountability, it allows us to attract top talent who previously avoided agencies, and to pass that benefit on to our clients.

4. Client Value Centric : One of the main goals of a start-up is to place the client at the center (of everything). This means fully understanding the client's needs from the start, whether in terms of services or expected performance. At Klox, thanks to our transparent and no-commitmentapproach, we are able to build relationships based on trust with our clients. Our priority is to carefully identify their needs throughout our collaboration to ensure their satisfaction and the success of the campaigns we launch!

5. Communication Slack, Notion, Hubspot… these are all tools we use every day. This new era of communication allows for a much more modern and agile relationship, tailored to our clients' habits, especially regarding operational matters.

6. Productivity Zapier, ChatGPT, and technology as a whole offer agencies opportunities to automate certain functions and focus our teams' value on what matters most to our clients: consulting and creativity.

Sounds great, doesn't it?

But in practical terms, what’s the impact for me?

- Working with Kloxmeans collaborating with a fast-growing digital marketing startup (45% YoY growth, member of the Bootstrap Club—the top French startups that haven't raised venture capital).
- A chemistry meeting and a "day in the life" session at the start of every partnership: to define expectations together, not just regarding goals, but especially regarding how we work together.
- Regular feedback at the end of every campaign and quarterly reviews in in-person, all to help us grow together,
- A proprietary reporting platform, providing real-time tracking of all your activations and a knowledge base,
- Numerous automated processes using ChatGPT, Zapier (and other No-Code or Low-Code tools) for tasks like contracts and pre-analysis, allowing our teams to focus on what matters most to their clients,

And projects, including a Klox application to centralize our communications and AI-driven developments.